Waitlist Privacy Policy

Emerald only captures email addresses with consent for the sole purpose of building a waitlist of interested users. Email addresses will not be sold or shared with third parties.No emails will be sent prior to launch, including but not limited to, marketing or spam emails.Users who join the waitlist will be presented with a special discount and founder account badge once emerald launches.Stay tuned for more details.

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About Us

At emerald, our commitment to the art of cinema drives our mission to revolutionize the streaming experience for movie enthusiasts. Born from the shared love of film, emerald is uniquely positioned to meet the demands of a changing modern landscape. Here are three compelling reasons why emerald is making waves at the perfect time.

1. The End of Physical Media

Physical media is fading fast, evidenced by Best Buy removing it from their shelves and Disney ending sales in Australia. Walmart is following suit by starting to phase out physical video games, and the trend suggests that movies may face a similar fate soon.The vast majority of individuals who still invest in physical media do so because they value its superior quality. But what happens when physical media finally ends? We need to have a solution in place before this happens to continue experiencing content the way it was intended.

2. Uncompromising Content Quality

While home theater setups have become more accessible from a cost point of view, a significant barrier of entry remains in accessing high-quality content. Unlike mainstream streaming platforms that sacrifice quality to maximize compatibility, Emerald is dedicated to providing a premium experience.We believe in the significance of immersive visuals and dynamic audio, delivering content in full 4K Blu-ray disc quality.

3. Oversaturated "Originals"

Current streaming platforms are balancing the challenges of licensing content. As they continue investing billions in creating exclusive content to retain subscribers, the market becomes oversaturated. Consumers are growing disheartened as platforms remove their favorite licensed content without warning. Emerald, in contrast, stands as a neutral third-party service, offering a vast variety of licensed movies in 4K Blu-ray quality.Emerald's focus on quality, variety, and neutrality sets us apart in a streaming landscape undergoing significant transformations. Join us in creating a cinematic haven where the art of storytelling meets the highest standards of visual and audio excellence.

This is only the beginning of our story. See our mission for more information on the journey to create a new era of streaming.

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Press / Investors

Emerald is on an unprecedented mission to redefine the cinema landscape. We're seeking your energetic support to amplify the message that high bitrate quality is the cornerstone of an extraordinary cinematic experience.Movie enthusiasts love the uncompromised quality of physical media, and with emerald, they can enjoy these benefits without the commitment and costly barriers of entry of buying and storing Blu-rays. Join us in shaping a new streaming era where excellence seamlessly meets convenience.New trends among existing streaming platforms involve sudden removals of content, leading to consumer distrust. Users are concerned about the assurance of the content they are promised or purchase, fearing it may not be truly theirs. Our objective is to establish long-term licensing contracts, enabling users to build a lasting digital library without the worry of losing access to their favorite movies.We are laser-focused on delivering high quality movies to a passionate group of movie and home theater enthusiasts, in a market with no direct competition, in an industry that is quickly running out of options.Please reach out to [email protected] with any inquiries.

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Our Mission

Emerald's mission is to redefine the streaming experience by delivering unparalleled video and audio fidelity through an app focused on a premium user experience. We are committed to reinvigorating cinema for the next-generation within the comfort of your own space, offering 4K Blu-ray level quality that transcends the boundaries of traditional streaming.Our dedication to uncompromising quality extends beyond resolution to encompass every aspect of the viewing experience. From crystal-clear images to immersive sound, we strive to recreate the magic of the big screen in your living room. We understand that true entertainment lies in the details, and we are relentless in our pursuit of perfection.Beyond the pixels, we are committed to fostering a diverse and inclusive library that caters to the varied tastes of our global audience. Whether it's blockbuster movies or niche content, our platform is a curated showcase of the finest entertainment, all presented in stunning 4K Blu-ray quality where available.Join us on a journey where every frame is a masterpiece, every sound is an orchestration, and every moment is a celebration of the art of storytelling.

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Why Bitrate Matters

Unlocking Visual Brilliance with Video Bitrate

Video bitrate plays a crucial role in the world of 4K movies, acting as the link that transforms pixels into a stunning visual experience. In simple terms, it determines how much data is sent to your screen every second, affecting the level of detail, sharpness, and overall clarity of the images.Unlike resolution, which has been and continues to be widely discussed, bitrate hasn't received as much attention, especially in the era before streaming became popular.

Evolution of Entertainment: Cable TV and Physical Media

Back in the days when cable TV and physical media were our main entertainment sources, HD cable broadcasts were mostly in 720p. Despite the relatively low bitrate of around 2-8Mbps, the quality was acceptable because the resolution was much lower.On the other hand, physical media, such as DVDs and Blu-rays, consistently delivered the highest possible bitrate, leveraging the storage capacity of discs.

Digital Streaming: The Bitrate Dilemma

But here's the twist with streaming: the streaming service gets to decide how much bitrate the content plays at. Nowadays, streaming platforms aim to attract as many customers as possible, so they often significantly reduce the bitrate to play on a wide variety of devices.Typically, mainstream streaming services provide approximately 7-10Mbps for 4K video and 768Kbps for audio. In contrast, a 4K UHD Blu-ray offers a substantially higher bitrate, averaging around 50-80Mbps for video and 4-5Mbps for audio.While this makes the content compatible, it makes the experience noticeably less impactful for those with dedicated home theater systems or high-end devices.See the image below for a closer look:

At first glance, the different may be negligible, however when you look closer or zoom in, the left side is blurry compared to the clear, vivid image on the right.This is where bitrate makes a difference. Having more data in the image creates pixel perfect movies, especially during fast paced or action scenes.

Creating True Immersion with Audio

At emerald, we believe high fidelity audio surpasses video in delivering the ultimate cinema experience.The level of immersion generated by crystal-clear audio not only enhances storytelling but transports viewers into the heart of the action. From subtle background sounds to powerful explosions, every detail is meticulously captured, creating an audio landscape that complements the stunning visuals. The immersion created by high quality audio is what sets your content apart, attracting users seeking a truly cinematic journey.

Lossless Quality in Premium Formats

Home theater advocates will agree there is a more noticeable difference in audio when watching a movie on Blu-ray compared to streaming services.A high audio bitrate ensures that the richness and clarity of the sound are preserved, bringing out the nuances in dialogue, music, and ambient effects. To achieve this, emerald utilizes lossless audio formats such as Dolby TrueHD, Dolby Atmos, DTS: X, and DTS HD on supported devices.

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